LIVE EVERY LITRE: THE HONDA DOCUMENTARY

Mon July 19 2010, 06:07:55

Following on from our recent themes about what makes interesting and involving advertising, this week sees the launch of a new campaign for Honda for their new sporty Hybrid car, the CR-Z.

The aim of the project is to create a pan-European crowd-sourced movie while offering real people the opportunity to fulfill the specific personal journeys they’ve always wanted to make.

The film will make its debut in unique simultaneous location and virtual premières at 20:00 (UK time) on 21 July.

People in several European countries have been encouraged to submit their dream journeys to www.liveeverylitre.com, where the general public could vote on them.

The best have been chosen to be fulfilled, and the crew have been on the road for a few weeks with the winners realising their dreams - whilst blogging, uploading videos to the Live Every Litre YouTube channel and using Facebook and Twitter on the road.

The selected journeys range from a burlesque artist “Agent Lynch” who brings Paris to a stand-still with the world’s first guerrilla burlesque routine in the streets of the capital to three lads from London who wanted to try and sail a bouncy castle across Lake Garda.

http://www.youtube.com/watch?v=1_aE07D2-nI

Mon July 12 2010, 07:07:53
As discussed in the previous blog, one element of good advertising is involving and shareable content. Here are a couple of billboard ads with a difference – interactivity. This makes them really stand out, with fun and entertaining ideas bought to life in the outdoor arena allowing for all to see, and ultimately interact with the brand.

McDonald's Piccadilly Circus Sign










Located in one of London’s busiest and most photographed locations, McDonald's have recently launched a new interactive sign where passers-by can interact with images displayed on a giant LED screen. More can be seen here;

http://www.youtube.com/watch?v=JjVYVQOOJA8

Nikon Interactive Billboard









Nikon mounted a huge interactive, light-box billboard at a busy Seoul subway station displaying life-like images of paparazzi. The “paps” huddle together competing for the best celebrity snap – the celebrities being passers-by who’s attention is grabbed by the flashing camera lights as they walk past the billboard. Walking down a red carpet the whole way out of the station, the accidental superstars end up inside a mall – directly into the store where they can purchase the new D700. Voila!

Tue June 22 2010, 01:06:38

The World Cup as always brings its colossal TV audiences. ITV for example boasting almost 20 million for England’s opening game with the USA. It’s no wonder that everyman and his dog (well those with the bottomless pockets to snap up such prime time commercial opportunities) creates an advert for such an occasion. Even if England's World Cup campaign may be proceeding according to a familiar narrative on the pitch – swinging between wild optimism and crushing disappointment.

We are often asked by our clients about the problems of ad avoidance – sky +, pop up blockers etc etc. However, these ads show that if involving, shareable and entertaining content is produced then consumers will actively seek out your advertising message. A few years ago as many people would see a good ad as a bad one. Now many, many more will see a good ad, and many will actively avoid the bad ones.

Below are 3 current ads that have started many discussions within the agency over the last week or so…




SOCIAL MEDIA REFRESH

Mon May 10 2010, 01:05:40

BRAND UTILITY - A USEFUL GUIDE

Wed May 05 2010, 09:05:59
A useful guide to the brand utility
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