AdConnection

Mark Wilkinson Furniture

The Brief

Founded in 1976, Mark Wilkinson Furniture is now regarded as one of finest bespoke kitchen makers in the UK, catering to the top end of the market. The company gave AdConnection the challenge of reducing their rates across their core schedule whilst identifying new consumer bases and regional media to support their showrooms.

The Solution

Through shrewd and tenacious negotiation, substantial savings were made across the clients' media schedule whilst new titles were introduced to bring Mark Wilkinson to a wider section of the AB1 demographic.

The Results

AdConnections savings enabled Mark Wilkinson to invest in media channels that had previously been out of reach due to budget restraints. This increased buying power resulted in a recognised increase in brochure requests and ultimately sales.